San Diego County Youth Council

April 3, 2009
Media Event – Will Your Child Be Drinking During Spring Break?  County Officials Reveal How Minors Get Booze: Alcohol Present in 143 Young Deaths in Past Five Years
(News Advisory)

March 24, 2009
Spring Break Parties Move from the Beaches and the Border to the Backyard
Adults Beware: Underage Drinking at Your Party Could Cost a Fortune
(News Advisory)

April 2008
Union Tribune

April 14, 2008 5:00PM PT
KFMB-CBS SAN DIEGO, CA
Stan: a new study suggests even one alcoholic drink a day increases a woman’s risk of developing a common type of breast cancer. Researchers followed 184,000 postmenopausal women over a seven-year per. They found those with a drink a day had 7% breast cancer risk. Three drink a day and the risk jumps to 51% Researchers explain it may increase estrogen levels which increases the risk for breast cancer. … Barbara-Lee: it is hard to believe, but teenager girls on average start drinking alcohol at the age of 13. For boys it is only 11 one group of local students says it is actually becoming easier for kids to buy and hide booze and they claim the alcohol industry is partly to blame. From soda pop to energy drink. Mlgz of these types of bestages are sold every year. I ask you which contained alcohol, it is very hard to tell the difference. These local students are working to make a difference, exposing what they called the alcohol industry’s tempts to market its products to teens. A charge the alcohol industry strongly denies. I don’t think so, these are definitely targeted towards teens. Case in point. According to the San Diego youth council alcoholic energy drink like this one. In the very small print it says, 6. … 6 one point alcohol per volume. It is very hard to read. Hard to read, according to the students and often easy to purchase, even if you’re under 21. It is manufacturer, anheuser-Busch says its labeling has been approved by federal authorities. An easy way for kids to walk out of the store with this energy drink is simply cover it up. Self-scan it and walk out. Another popular produce so sweet colorful manslaughter liquor whose packaging according to the youth council looks like order soda. It is hard to miss because the bottles look so much alike to the color to the way they are made to caps. … Makers say they’re marketing their market to 21-29-year old and not underage customers, but these teens say the similar, labels colors and boxes make it simple to sneak out of store. They put the alcoholic beverage inside the box of the soda what is running up is the box, not the bottle so they can get away with buying alcohol and are getting away with hiding alcohol in new ways. Actually we all have alcohol on us. These are call pocket shots. These pocket-size vodka come from sour apple to purple hooter the manufacturer says it is targeted towards consumers over 21. This group disagrees sighting alcohol as the leading risk factour for fatalities among 15-20-year olds. If any other products caused nine teens to die every day, we would rip that produce off the market. Barbara-Lee: representatives from the alcohol industry tell us, while their products are clearly labeled and not targeted toward anyone under 21 it is important for local retailers to card anyone who appears to beiun age and trying to buy alcohol. Stan: I didn’t know. There are probably people at home thinking you just told these kids how to do the stuff. We just informed a lot of parents. I didn’t know a lot of that was going on, but I do know. Barbara-Lee: the kids tell each

April 10, 2008 6:30PM PT
KFMB-CBS SAN DIEGO, CA
Local teens are spreading a sobering truth about underage drinking. The medical examiner says alcohol was involved in the deaths of 31-minors last year. Teens who choose not to drink gathered at the embarcadero today. They want to convince other young people that drinking is not a right of passage to adulthood and can have deadly consequences.

April 10, 2008 10:00PM PT
XETV-FOX SAN DIEGO, CA
Seaworld will soon open a new section of their theme park. It’s called sesame street “bay of play”. Three new rides have been built, “elmo’s flying fish”, “abby’s sea star spin”, and “oscar’s rockin’tub. “The net climbs and punching bag areas have also had a makeover. And for the real little ones visiting the park, there’s a foam play area and a sandbox. An escondido brewery made the top twenty in a new list of the country’s top “craft breweries. “Stone brewing company is the youngest brewer among the top 25 on the list. It was started in 1996. The brewers association compiles the list according to annual growth and production. According to the group, of the 1449 breweries in the us, 1406 of them are small, independent, traditional brewers. The craft brewers conference will be held next week here in San Diego. … A north county organization is working to stop underage drinking. “Cafe”, community alliance for escondido, is trying to educate the community about this serious issue. They’ve joined forces with the police department and city officials to stop alcohol from reaching the hands of minors. 32:16,32:30underage drinking is an issue in all of our communities, regardless of how good our kids are. We need to take those steps to try to really educate parents and youth, elected officials, community members about the scondido youth voice” has also joined the campaign. Students involved say they understand the peer pressure, but teens need to have the courage to stand up for what they believe in. Police say citizens can report a party or gathering where minors are drinking. You can call the escondido police tip line at 760-743-tips. Of what’s coming up in sports. In golf they always say these guys are good, today in the first round of the masters, a hole in one proved that statement to be true, that’s for starters, stay right there to see what else took place on the greens, plus, it was a battle for the best team in L.A. would it be “the clip joint” or “the lakeshow”, the buckets are counted and the results come after the break.

April 9, 2008 11:00PM PT
KBNT-UNIVISION SAN DIEGO, CA
Hay nuevas pistas en el caso de la desaparicion de la pareja de infantes de marina residentes de escondido desaparecidos desde hace UN par de semanas, segun UN medio local Margaret Reid se ha comunicado con sus familiares via correo electronico y a traves de la pagina my space, la policia de escondido dice que todo indica que la pareja huyo a Kansas para evitar que fueran enviados a irak, el caso ahora esta en manos de oficiales de la marina autoridades del condado de San Diego piden a los padres que monitoreen mejor a sus hijos especialmente en esta epoca de fiestas de graduacion y verano que es cuando los menores tienden a ingerir mas bebidas alcoholicas que fatizo que uno de las maneras de luchar contra este problema es por medio de la participacion de los padres en los dos n gran porcentaje de las muertes de menores en las carreteras debido Al alcohol han sido de hispanos entre las edades de 15 a 20 anos una estadistica que oficiales buscan disminuir si ud tiene preguntas sobre que es lo que debe hacer con sus hijos en estos casos puede llamar Al gratis 1 800 479 3339 una guarderia de encinitas del programa “head start” se encuentra bajo investigacion, esto luego de que UN niqo de tan solo 4 aqos atara una cuerda sobre su cuello sin que nadie se diera cuenta el 9 de cotubre pasado, no le avisaron a su mama

April 4, 2008 6:00AM PT
KBNT-UNIVISION SAN DIEGO, CA
A primera vista parecen UN sobre de chicles o dulces, h asta llevan impresa la imagen de alguna fruta, estos son los llamados “shot packs” o paquetes de UN trago, se han vuelto muy populares entre los jovenes, tan populares como los “alcohol pops” o refrescos de alcohol que surgieron en 1991, las botellas son iguales a las de una soda, el color del liquido es el mismo, las etiquetas son muy parecidas y el acceso, ras muy pequeqas indican el porcentaje de alcohol y si estan adentro de este empaque el cajero del supermercado no notaran la geticas es el mismo problema, todas parecer seguir el mismo concepto de diseqo, el mismo encontrado una manera de consumir alcohol que sabe a dulce y a soda, y a los niqos les gustan estos sabores, son baratos y sin duda alguna los probaran, jil galante es coordinadora del proyecto del consejo juvenil del condado y se han dado a la tarea de advertir a los padres de familia sobre lo mas nuevo de la industria del alcohol pero sobretodo tomar accion paar detener esta practica, fue presentado en corte, David George jimenez, quien fue detenido el miercoles por la policia de chula vista. Este individuo se declaro inocente de los cargos que le fueron presentados en su contra. Jimenez se hacia pasar por agente de inmigracion. Segun la fiscalia alcanzo a reunir casi 15 mil dolares que cobro a sus clientes, prometiendoles tramitar la entrada legal a los estados unidos. El juez sostuvo la fianza de 750 mil dolares y jimenez regresara a corte el proximo 8 de abril. Se realizo en chula vista UN foro comunitario para proporcionar informacion a los residentes sobre como protegerse de uno de los crimenes de mayor crecimiento en los estados unidos; Nos referimos Al robo de identidad, Mary salas asambleista estatal dijo que cualquier delincuente puede obtener datos como su numero de seguro social, el nombre de su madre, el numero de una cuenta bancaria y esta es suficiente informacion para victimizar a alguien de por vida, para mayor informacion por favor visite la pagina de internet que aparece en pantalla, se ofrece una recompensa de mil dolares a la persona quien proporcioneinformacion sobre el paradero de UN conductor que atropello a dos personas en pacific beach el martes, de acuerdo con el reporte policiaco las victimas se involucraron en una riqa cuando Al salir del lugar donde se encontraban fueron arrollados por UN jeep grand cion sobre esta persona llame a crime stoppers Al telefono que aparece en su pantalla, UN joven hispano de 19 aqos de edad murio afuera de una licoreria de skyline y su asesino sigue profugo, alto Al crimen ofrece una recompensa de mil dolares para quien de informacion sobre el ataque a ramon Rivera quien murio por una herida de bala en la cabeza, el sospechoso 20 aqos, vestia pantalones claros, una playera y guantes negros, se sabe que huyo en UN auto de cuatro puertas color negro ultimo modelo, si usted sabe algo llame Al numero que aparece en pantalla. Y este sabado por la noche la patrulla de caminos instalara UN reten de sobriedad en la ciudad de el cajon, contrario a lo que pudiera pensarse el vocero de la corporacion dijo que el avisarle a la comunidad de estos operativos ha resultado una Buena estrategia para que quienes tomen y se pongan frente Al volante lo piensen dos veces, contuinua el problema de los posibles recortes en la ciudad de San Diego a medida que se avecina la presentacion del presupuesto para el siguiente aqo fiscal Carlos gonzales nos amplia la marcha del 31 de marzo fue el sentir de los sindicatos sobre las acciones que van a tomar en la ciudad debido a los posibles cortes y la proximidad del presupuesto edil son cosas que la ciudad el trabajopara gabriel Rodriguez la preocupacion es familiar ya que su hijo sigue una tradicion de muchos, la de trabajar en la misma compania donde trabaja su padre para la ciudad de San Diego debido a rumores de que el departamento donde trabajan va acuerdo Al plan

April 3, 2008 11:00PM PT
KBNT-UNIVISION SAN DIEGO, CA
tuberculosis puden contraer la enfermedad, para ello se requiere UN contacto continuo y prolongado, La mayoria de las personas que han estado en contacto con alguien que la padece no se contagian facilmente. … Pero es importante tomar las precauciones necesarias, jovenes en San Diego piden a los representantes estatales que obliguen a fabricantes de bebidas alcoholicas a tomar medidas drasticas en el etiquetado de sus sus productos, dicen que muchos de ellos incitan a los menores a consumirlos, a primera vista parecen UN sobre de chicles o dulces, hasta llevan impresa la imagen de alguna fruta, estos son los llamados “shot packs” o paquetes de UN trago, se han vuelto muy populares entre los jovenes, tan populares como los “alcohol pops” o refrescos de alcohol que surgieron en 1991, las botellas son iguales a las de una soda, el color del liquido es el mismo, las etiquetas son muy parecidas y el acceso, ras muy pequeqas indican el porcentaje de alcohol y si estan adentro de este empaque el cajero del supermercado no notaran la geticas es el mismo problema, todas parecer seguir el mismo concepto de diseqo, el mismo encontrado una manera de consumir alcohol que sabe a dulce y a

March 30, 2008 8:00AM PT
KNSD-NBC SAN DIEGO, CA
Thanks, Jason. You have a teenager, so I know you’re going to be paying attention. As you may know, Aprilil is alcohol awareness month and students are talking not just about raising awareness among themselves about the dangers of alcohol, but also about raising awareness among parents. Do you know when your kids are drinking and do you know when they’re hiding it? Joining us this morning with some information about that, we have demi from journey high school and Mary. Thank you very much for joining us. You’re also from the San Diego county youth council. Let’s talk about how serious this problem is. I was reading the average age for a boy’s first drink is 11 years old and for a girl, it is 13 years old. 11 and 13, that’s like middle school, right? Yeah. Is that really true, or is that an exaggeration? It is true. … I’ve actually known people that started drinking and everything and i’ve talked to people who have been recovering from alcohol and stuff and they were like, oh, I started drinking when I was like, say, 10 or 11. And it is shocking, but it’s reality. Okay, really. Do you think kids understand the dangers of that? … I think they do understand the dangers, they just do it because alcohol sends mixed messages to the youth like us, especially withhese alcohol-pops that are coming out these days. Tell us a little bit about that. It’s a drink, and it looks like soda and tastes like soda. It’s advertised to youth, like us. Which one is it? All of them. All of these, okay. So they look like soda, taste like soda. … But they’ve got alcohol in them. Yes. And they’re advertised to teens. Okay. And you’re going to tell us, people are walking around with them and people think, they’re just have a soda. That’s what’s happening? Yes, it’s very easily mistaken for a soda. … Can you tell me out of looking at those boxes which ones are alcohol and which ones are not? Looking at the boxes here. Just the boxes. This looks like alcohol, jack Daniels, right? That looks like alcohol. Just this one. They’re all alcohol. Actually, no, they aren’t. The izzie one is a sparkling water and the Jones one is a soda. Would you mind taking out one bottle from each. And you took this out of the Jones’ box, correct? Would you take one out of the jack Daniels box. I’m getting confused here. Oh, so they’re all mixed up. In the Jones box, we had a jack Daniels, and in the jack Daniels box, we had a Jones. How kids are buying these, they’re switching the boxes in the store and buying them, because they look so similar all the way up to the caps. Oh, that is very clever in a bad way. Yes, it is. I want to introduce these kids over here. … Really quickly, you guys are stashing some alcohol on you, right. I’m your mom and I’m going to frisk you? No. What am I going to do? How am I going to know? It’s all in our pockets. Oh. … And this is alcohol. What is this? Vodka. Okay. And where do you get this? At the grocery store across from point loma high school. Really, they sell it to you guys? Yeah. It’s easily hidden. Oh, for them. Go ahead, sweetie. It’s easily found across point low ma high school in the grocery stores. We don’t want to get too specific about the stores since they can’t defend themselves. You stick it in your pocket. And you can hide it very easily. It looks just like simple soda or juice or anything. All right. That’s good to know. If you carry it in your pocket, what are parents going to do, huh? Not much. And teachers. Do kids take it to school? Yes, because it’s easily hidden. Thank you very much for being with us. Thank you for being with us. Very enlightening. I appreciate it. Don’t drink. I’m preaching to the choir.

October 19, 2007
The Buzz on Booze: Local health experts come together to discuss the hot alcohol issues in San Diego such as energy drinks with alcohol and liquor on the beaches. (News Advisory)

June 22, 2007 6:00AM PT
KNSD-NBC SAN DIEGO, CA
The San Diego youth council says the liquor industry is targeting underaged drinkers. They want it to stop. They showed off some messages yesterday. The shirts are found in local stores, like got beaver, wish you were beer, got hammered. And what happened last night? I can’t believe, they doesn’t even ask questions. I thought for sure, how old are you? No, nothing. I’m so shocked. They are launching a tee-shirt campaign, its shirts will have the knob 30 on them. Council says someone is killed every 30 minutes.

June 22 2007 5:00AM PT
KNSD-NBC SAN DIEGO, CA
A group of teens is launching a boycott against companies selling tee-shirts with alcohol of related messages to underage customers. The San Diego county youth council says the liquor industry is specifically targeting underaged drinkers. Council showed off messages yesterday. The shirts are found in local stores with clothing like got beer, wish you were beer, hammered and what happened last night? And that brings us to our e-poll question of the day. Dow think minors should be allowed to buy tee-shirts that promote drinking alcohol? Go to NBC San Diego. Com. Look at the side of the screen. We will be monitoring results through the newscast.

June 21, 2007 6:30PM PT
KUSI News at 6:30pm
A local organization is calling for a boycott on products that promote underage drinking. … The San Diego county youth council and several city officials gathered today in mission valley, to bring awareness about stores and clothing lines that market to young adults. Organizers say, promoting teen drinking can have deadly consequences. Don’t wanna walk down that hall to tell parents they’ve been killed. We lose nine teens a day in this country to alcohol related crashes or violence. According to research by the National institute on alcohol abuse, adolescents who begin drinking before 15 are four times more likely to become addicted.

June 21, 2007  10:00PM PT
KSWB-WB SAN DIEGO, CA
local teen group is boycotting t shirts this summer. … The county youth council says the alcohol industry is targeting under age drinkers and found t shirts that say things like got beer, wish you were beer and hammered. The number 30 on them, say every 30 minutes is killed or hurt.

June 21, 2007 11:00PM PT
KNSD-NBC SAN DIEGO, CA
San Diego youth council launching a boycott against companies selling pro alcohol t shirt found age customers. San Diego county youth council says the liquor industry is specifically targeting under age drinkers and they want to stop. Council showed off some of the messages today. They are found in local stores with slogan such as got beer. Wish you were beer. Hammered and what happened last night? I can’t believe how, I can’t believe how, walked in grabbed it they didn’t even ask question. I thought they would say how old are you. But nothing. I was so shocked. …
Reporter: youth council launching a t-shirt campaign of its own with shirts in mall with the no. 30. They are meant to represent that every 30 minutes someone is killed or injured in an alcohol related accident.

June 21, 2007 6:30PM PT
KFMB-CBS SAN DIEGO, CA
They are enough to make some people blush. But they have many parents just seeing red. Tonight, a local group is taking aim at clothing that promotes underage drinking. It wants a boycott, and Kelly Jones is here to show us why. She has the shirts we can show you on T.V. in this consumer alert. Barbara Lee and kathleen. The group taking offense to these shirts. Is the very one advertisers aim their messages toward. Teenagers. … And now the teenagers that make up the San Diego youth council say. These messages are not only unhealthy and unsafe but help to promote underage drinking. And they want you to boycott the stores that sell them we must warn you some of these shirts are graphic and not meant for out younger viewers. The shirts will make you blush these messages aimed directly at kids. … Too young to even drink now the San Diego youth council is looking to hurt advertisers, who use clothes to promote underage drinking. Where it hurts most. Not be outdone. The council unveiled their own t-shirt campaign today. One that shows the sobering facts of underage drinking. … According to the youth council, alcohol is the leading factor in car crashes, homicides and suicides. For 15 to 24 year olds OC: drunk to have fun trt:

May 3, 2007 7:00AM PT
KUSI-IND SAN DIEGO, CA
Many people will be out this weekend celebrating Cinco de Mayo. Including those who aren’t even old enough to drink. … That’s why m-a- d-d. san diego’s youth in action team. Is out to increase public awareness on underage drinking. We’re talking with eloisa orozco from m-a- d-d San Diego. And Frank Lopez from the National city bridget then give for being here, this morning. This is a big holiday a people tend to get out there. It’ s a real problem not just National city. Guest it is a nationwide problem. National city is addressing it. Bridget you have a new program children are getting involved with? About the stickers and what will happen with these. Guest on Friday we have partnered up with different liquor stores within the city. The use it will be heading towards them and increasing public awareness towards adults purchasing offer use. Bridget where will the peace stickers out? Guest on the alcohol products and sells, covering up the pc coze. Bridget many kids might stand outside a store and decimates a bias out of for them. He said in a break there, credit few people would actually buy kids out of the elite. Guest we have a survey. A lot of adults will purchase alcohol for children. We have to be aware of this because there beat citations for a people. Bridget it could really cost if you decide to do that. What’ s the cause? Guest there could be different fines. Up $2,000. Time in jail. This event I will want to. Bridget not to mention the rest a you gay if you do have a her ahead if you’ re under 21, do not drink. If you do one celebrate in your over they just don’ t drink and drive. Bridget that’ s right

April 26, 2007 5:00AM PT
KNSD-NBC SAN DIEGO, CA
Reporter: a flag with the words class of 2007 sold in a store icing by claire’s, along other flags in different colors, including this wed one with sparkling stars. It sends the wrong message.
Reporter: a San Diego youth council is going to combat mixed messages to teenagers about alcohol. Like this one. A flask with the wording, masked for alcohol use. In normal life, people are putting alcohol in there. You don’t see them putting orange jis juice or milk. A spokesperson head quartered in New York still us there are two concepts, one is claire’s, which markets to younger teens, icing by claire’s she says, is intended for young adults. Most high school kids.
Reporter: college age students don’t buy that explanation. Save Your Money drinking. You see an adult, you are not. Reporter: she says young kids go into icing by claire’s. She says they sold products to teachers with martini glasses. A shot glass made of candy. She hopes consumers will take action to senned the right message to a company she says is sending the wrong one. Boycott. So the companies know that this is not right. We are sending off the wrong message. We need to send our own messages, which is teen-agers do not need to dripping.
Reporter: lorrie devine, NBC 7/39.
The spokesperson says it is not intended for students, it is sent for people promoting alcohol-free proms. She says she has received a small number of complaints nationwide about the flags in the past two days.

April 25, 2007 10:00PM PT
KSWB-WB SAN DIEGO, CA
Tonight a big flap over a flask some daypro motes underaged drinking. We were alerted to this by a parent who called this a serious problem.
Reporter: a flask with the words class of 2007, sold in a store called iceings by claires. Alongside other flasks in different colors, including this red one with sparkling stars. … She is with the San Diego youth council whose goal is to combat mixed messages to teens about alcohol like this one. A flask with the wording not for alcohol use. In normal day life, you see other people putting alcohol in there. You don’t see them putting orange juice or milk. Reporter: a spokesperson for the store headquartered in New York said there is two concepts for the stores. One is claires, which markets to younger teens. Iceings by claire marketing to young adults and the flask is intended for people graduating from cool. College. It is promoting teen drinking. It is a flask. Obviously will you see an adult sport that around. You are not.
Reporter: young teens go into icing by claire which she says sells pictures of martini glasses and strawberry margarita lip gloss. She hopes consumers take the right action. Boycott to let the companies know that this is not right. We are sending off the wrong message and we need to send the right messages, which is teenagers do not need to drink.
Reporter: Larry divine, cw news at 10.
The product is not intended for high school students and said the company is actively involved in the campaign to promote alcohol free proms.

April 25, 2007  6:00PM PT
KNSD-NBC  SAN DIEGO, CA
Teenagers receiving mixed messages about underage drinking. Now a product being sold at a popular store is raising some eyebrows.
Marty, Susan, here it is, a flask that says class of 2007 on it. On the back it says not for alcohol use. One 15-year-old girl says it is just another wrong mixed message being sent to teenagers about alcohol. Boycott to let the companies know that this is not right, we’re sending out the wrong message. We need to send the right message which teenagers do not need to drink. … Sees with with the San Diego county youth council whose goal to combat mixed messages that teenagers see, hear and read every day. The flafks are being sold in an icing by claires, a company spokesperson in New York told me over the phone there are two concepts for the claire stores, one is claire’s which markets to younger teens were the flafk snot being sold. The others is icing by claires which markets to young adults with a more sophisticated line. She says the class of 2007 flafk is intended college students and not those in high schools. We spoke to both college and high school students. You think high school kids are going to buy it and an adult? That’s kind of ridiculous. It also says not for alcohol use. Well, you can tell That’s ridiculous. Would you ever buy something like this? No, my mom would hurt me, class of 2007, that’s just stupid, I don’t know why they would do something like that. The company spokesperson emphasized the flafk is not intended for high school students and said the company is actively involved in promoting a drug-free prom.
Reporting live, I’m rory devine, NBC 7/39.

April 25, 2007 4:30PM PT
KNSD-NBC SAN DIEGO, CA
An item being sold in a popular store is being met with opposition from parents and teenagers alike, who are just tired of being sent mixed messages about drinking.
Rory devine is here now to explain the story. Rory.
Catherine, we were alerted to the product by a viewer, a parent who called this a very serious problem. A flask with the words “class of 2007″. Sold in a store called icing by claire’s, alongside other flasks in different colors including this red one with sparkling stars. … Desare espanoza is with the San Diego county youth council whose goal is to combat mixed messages for teenagers about alcohol, like this one, a flask with the wording “not for alcohol use. In normal day, life, you see people putting alcohol in there. You don’t see them putting orange juice or milk.
Reporter: a spokesperson for the store is headquartered in New York and told me there are two concepts for the claire’s stores.
Repoter: one is claire’s, which markets to younger teens. Icing by claire’s, she says, markets to young adults, and the flask is intended for people graduating from college. This type is for mostly high school kids. Reporter: college kids don’t buy that explanation nor do high school students. It’s a flask. It says class of 2007 on it. Why are you gonna see an adult sport that around? You’re not.
Reporter: desare says young teens still go into icing by claire’s, which she says has sold products like socks with pictures of martini glasses, a shot glass made of candy, and strawberry margarita leadership gloss. She opens Lip gloss, she hopes consumers will take a mart action. Boycott to let the companies know that this is not right. We’re sending off the wrong message, and we need to send the right message, with I teenagers do not need to drink. Now, the company spokesperson emphasized the product is not intended for high school students and said the company is actively invoed in a campaign to promote alcohol-free proms. She says she has received a very, very small number of complaints nationwide about the flask in the past few days. But just as an aside, after buying the flask and questioning about it, we went back to the store to buy the red flask. The class of 2007 flask had been removed from the store shelf.
Reporting live, NBC 7/39

June 23, 2006 6:00AM PT
XETV-FOX  SAN DIEGO, CA
San Diego county students have created a new ad campaign to combat underage drinking. Fox six news reporter Eric Collins has the details. “These ads are very emotional. Coming to a mall near you, a series of new posters. Posters that reveal the danger of underage drinking. “Nine teens die everyday from alcohol related car accidents and we’re here to stop that with our mall ads and media campaigns. … “The campaign was created by the San Diego county youth council. The council hopes these posters will counter the countless ads placed by the alcohol industry. Ads some say clearly target teenagers. “Everyday on TV, in magazines, everywhere I look I see alcohol advertisements. Kaitlin devaney and her mother leslie appear in one of the ads. The somber look on leslie’s face conveys how she would feel if her daughter was killed in an alcohol related incident. “When I see some the advertising with models or people who clearly look under the age of 21, by their clothes, by their appearance, by the activities they are engaged in, it’s clear to me they are violating the federal trade commission. “But according to this 2003 study, the FTC found no evidence of targeting underage consumers in the fmb or flavored malt beverage market. The FTC did agree that some ads may have a spillover effect on teens, because the themes that appeal to younger, of age consumers also appeal to underage consumers. “Either they’re clearly not following the guidelines or the guidelines are loose enough that they allow really inappropriate advertising. “So the teens and their loved ones are fighting back. Hoping these serious pictures project the potential consequences of underage drinking. “As they see them I hope they’ll realize, if they drink and happen to die because of some alcohol related cause that they are leaving behind loved ones. Eric Collins, fox six news.

June 23, 2006 6:00AM PT
KUSI-IND SAN DIEGO, CA
Students and police gathered to kick off an anti-alcohol advertising campaign. Proefters will be placed at every local mall. They’re expected to be scene collectively by 15 million people in coming months and appear at campus this fall. … The youth council talks about how the alcohol industry is making billionss off of young people. We care about the community, and alcohol companies are trying to make money off of us. They made $22.5 billion off underage drinking and we’re here to counteract that message. The campaign is being funlded by a grant of traffic safety.

June 23, 2006 8:00AM PT
KSWB-WB SAN DIEGO, CA
This is The WB morning show. Welcome back on this Friday, the gateway to the weekend. It’s a sobering statistic, every 30 minutes a young person dies in an alcohol related crash. … The stat won, one the San Diego youth counsel can be stopped. These are the posters going up throughout San Diego malls. It’s not necessarily popular to not drink let alone stand up against it but I feel like I would rather stand up and be unpopular than see my best friends dying. It’s a peer pressure thing. By getting peers to say it’s not the right thing to do, it’s going to make a difference. Leslie is an attorney in San Diego. She created the ordnance that went into effect in May. It makes party hosts responsible when underage drinking happens.

June 22, 2006 10:00PM PT
XETV-FOX SAN DIEGO, CA
San Diego county students have created a new ad campaign to combat underage drinking. Fox six news reporter Eric Collins has the details. “These ads are very emotional. Coming to a mall near you, a series of new posters. Posters that reveal the danger of underage drinking. “Nine teens die everyday from alcohol related car accidents and we’re here to stop that with our mall ads and media campaigns. … “The campaign was created by the San Diego county youth council. The council hopes these posters will counter the countless ads placed by the alcohol industry. Ads some say clearly target teenagers. “Everyday on TV, in magazines, everywhere I look I see alcohol advertisements. Kaitlin devaney and her mother leslie appear in one of the ads. The somber look on leslie’s face conveys how she would feel if her daughter was killed in an alcohol related incident. The advertising with models or people who clearly look under the age of 21, by their clothes, by their appearance, by the activities they are engaged in, it’s clear to me they are violating the federal trade commission. But according to this 2003 study, the FTC found no evidence of targeting underage consumers in the fmb or flavored malt beverage market. The FTC did agree that some ads may have a spillover effect on teens, because the themes that appeal to younger, of age consumers also appeal to underage consumers. “Either they’re clearly not following the guidelines or the guidelines are loose enough that they allow really inappropriate advertising. “So the teens and their loved ones are fighting back. Hoping these serious pictures project the potential consequences of underage drinking. “As they see them I hope they’ll realize, if they drink and happen to die because of some alcohol related cause that they are leaving behind loved ones. Eric Collins, fox six news.

June 22, 2006 10:00PM PT
KUSI-IND SAN DIEGO, CA
Students law enforcement officials gather in mission bay today to kick off new anti-alcohol advertising campaign. Through the campaign posters placed at every local mall during the summer. Adds are expected to be seen collective the by 15 million people in the coming months and appear on campus at San Diego state university this fall. … Today the San Diego county youth council explains how they say the alcohol industry is making billions off young people. We care with our committee and that alcohol companies are trying to make money off of us. They make 22.5 billion dollars off under age drinking. We are here to counteract that message.
Reporter: the campaign is being funded by a grant from the California office of traffic safety.

June 22, 2006 11:00PM PT
KNSD-NBC SAN DIEGO, CA
Every 30 minutes a young person dies in an alcohol-related crash. … San Diego youth council believe its can help. The goal? Fight mixed message Of alcohol that youth are exposed to. The group hopes young people get the message. It is not necessarily popular to not drink, let alone stand up against it. But I feel like I would rather stand up and be unpopular than see my best friends dying because of alcohol. There you have her mother, leslie, an attorney. The party hosts are responsible where underage drinking happens.

June 22, 2006 4:30PM PT
KNSD-NBC SAN DIEGO, CA
Every 30 minutes, a young person dies in an alcohol-related crash. Obviously, that’s a sobering statistic, and the results, some say, of an alcohol industry gone bad.
Jeff powers has one group’s local response.
Catherine, magazines, TVs, billboards, every year the alcohol industry spends millions of dollars targeting minors and some say it’s having deadly consequences. … The San Diego youth council is fighting back with a campaign of their own “stand out in a crowd” records millions of dollars are spent every year on ads for alcohol. The byproduct of that, too many girls wanting a piece of what’s portrayed as the good life. Be offend bid it. Notice it and point it out. … Katlyn is a member of the San Diego youth council. Posters like these will be coming to San Diego malls this summer. Katlyn understands her anti-alcohol position may not be popular with her peers, but the alternative is not acceptable. I would rather stand up and be unpopular than seeing my best friends dying because of alcohol D.A. demanis says drinking among young girls is skyrocketing. It’s a peer pressure thing. And by getting peers to say this is not the right thing to do, we’ve gotta step up here, I think long run, that’s gonna make a difference. It’s a problem, and it’s killing our youth. … Admittedly the youth council says there’s no way they can outspend the alcohol industry, but this counter-ad campaign will certainly help by showing its families who lose when minors drink. And katlyn’s mother, leslie, an attorney in San Diego, leslie created the social host ordinance that went into effect in May, making party hosts responsible when under-aged drinking happens. Marty, Catherine. Thank you very much, Jeff.

April 17, 2006 6:00AM PT
KBNT-UNIVISION SAN DIEGO, CA
San Diego las campaqas publicitarias de bebidas alcoholicas dirigidas especificamente a los hispanos, son cada vez mas fuertes. Ahora UN grupo de activistas preocupados toman accion y lanzan su propia campaqa. Alejandra quezada- crowder nos tiene mas detalles. Quiza ha notado usted Al andar por las calles, UN gran numero de espectaculares anunciando de manera provocativa, cerveza, Ron y otros tipos de liquor. Estos anuncios no solo utilizan modelos hispanas pero estan escritos en espaqol. Su presencia, como nos dice esta joven activista, se hace notar en areas pobladas por hispanos. … Preocupada Sandra villada junto a la organisacion San Diego youth o jovenes de San Diego, han creado una campaqa, para mostrar, a la juventud en especifico los peligros y realidades de tomar. Y esque las jovenes latinas son el blanco predilicto de la industria del alcohol. Las adolescentes y ninas hispanas son el grupo que mas beben en exceso, nos dice la directora de San Diego youth Jill galante. Las estadisticas hablan por si solas. Jovenes que toman entre los 12 y 15 aqos beben UN promedio de 5 tragos durante una noche de fiesta. 9 adolescentes mueren Al DIA a consecuencia del alcohol. Estos datos alarmantes son parte de la campaqa que se exhibe en centros comerciales de San Diego.

April 16, 2006 11:00PM PT
KBNT-UNIVISION SAN DIEGO, CA
Pasando a otros temas. Las campaqas publicitarias de bebidas alcoholicas dirigidas especificamente a los hispanos, son cada ves mas fuertes. Ahora UN grupo de activistas preocupados toman accion y lanzan su propia campaqa. Alejandra quezada-crowder nos tiene mas detalles. Quiza ha notado usted Al andar por las calles, UN gran numero de espectaculares anunciando de manera provocativa, cerveza, Ron y otros tipos de liquor. Estos anuncios no solo utilizan modelos hispanas pero estan escritos en espaqol. Su presencia, como nos dice esta joven activista, se hace notar en areas pobladas por hispanos. … Preocupada Sandra villada junto a la organisacion San Diego youth o jovenes de San Diego, han creado una campaqa, para mostrar, a la juventud en especifico los peligros y realidades de tomar. Y esque las jovenes latinas son el blanco predilicto de la industria del alcohol. Las adolescentes y ninas hispanas son el grupo que mas beben en exceso, nos dice la directora de San Diego youth Jill galante. Las estadisticas hablan por si solas. Jovenes que toman entre los 12 y 15 aqos beben UN promedio de 5 tragos durante una noche de fiesta. 9 adolescentes mueren Al DIA a consecuencia del alcohol. Estos datos alarmantes son parte de la campaqa que se exhibe en centros comerciales de San Diego. … San Diego youth acudio a una audiencia con UN comite del senado en la capital del pais, para hacerles ver el problema y delatar las campaqas que tienen como blanco a la juventud hispana. Father dollas bill VO/ pier closure voun sacerdote catolico celebra la pascua repartiendo dinero. Ademas, le diremos por que van a cerrar UN muelle de San Diego. Esto y mas despues del corte. San Diego hombre cantando) soy a quien, t` ya conoces, UN amigo de verdad. Soy paisano y ciudadano. Somos del mismo lugar. Cantando en grupo) as^ es budweiser. Siempre as^. Budweiser. As^ es budweiser.

April 16, 2006 6:00PM PT
KBNT-UNIVISION SAN DIEGO, CA
Preocupada Sandra villada junto a la organisacion San Diego youth o jovenes de San Diego, han creado una campaqa, para mostrar, a la juventud en especifico los peligros y realidades de tomar. Y esque las jovenes latinas son el blanco predilicto de la industria del alcohol. Las adolescentes y ninas hispanas son el grupo que mas beben en exceso, nos dice la directora de San Diego youth Jill galante. Las estadisticas hablan por si solas. Jovenes que toman entre los 12 y 15 aqos beben UN promedio de 5 tragos durante una noche de fiesta. 9 adolescentes mueren Al DIA a consecuencia del alcohol. Estos datos alarmantes son parte de la campaqa que se exhibe en centros comerciales de San Diego. … San Diego youth acudio a una audiencia con UN comite del senado en la capital del pais, para hacerles ver el problema y delatar las campaqas que tienen como blanco a la juventud hispana. En otras noticias, la oficina del alguacil del condado, ofrece una recompensa de mil dolares para quien de informacion sobre los responsables de daqar una tuberia en la reserva de san Vicente, ocasionando el derrame de 82 mil galones de aguas negras a la reserva. Las autoridades saben que se trata de vandalos de la zona de ramona y ofrecen mil dolares de recomensa a quien de informacion que conduzca Al arresto de Estas personas. El telefono del programa alto Al crimen es el 888) 580- tips. Donde puede hacer su denuncia de manera anonima. Y en el area de lemon grove, 12 personas. 10 hombres y 2 mujeres fueron detenidos por tener ordenes de Aprilehension dictaminadas por los servicios antipandillas de la corte del condado. Desde las 5:30 de la manana, se llevo a cabo el operativo en el que se revisaron mas de 37 casas. Y UN hombre murio esta manana cuando el auto en el que viajaba se volteo en la carretera 805 a la altura de Newport road en san ysidro. Aun no es identificada la victima solamente se sabe que conducia UN vehiculo compacto color verde alrededor de las 7:30 de la manana y no tenia su cinturon de seguridad puesto. UN pasajero se encuentra hsopitalizado. Y tambien en el sur del condado, despues de una ola de asaltos a mano armada a negocios del area de la avenida palm en chula vista, las autoridades detuvieron a 4 personas, dos hombres y dos mujeres en coneccion con los asaltos. Dos de los sospechosos responden Al nombre de vanesa valles de 22 anos de edad y David prado de 29. Ademas se decomiso una pistola. Y esta manana, el equipo antibombas de San Diego acudio Al supermercado Albertson ubicado en la cuadra mil de la avenida univeristy de el area de hillcrest, debido a la presencia de una granada. El explosivo se encontraba en UN carrito del supermercado. Afortunadamente se trataba de una granada simulada de las que se usan para ejercicios de entrenamiento, que solamente hacen ruido. Housing prices VO/ pier closure vonos visita una experta en el estudio que nos dira como comprar casa en San Diego. Ademas le diremos por que van a cerrar el muelle de imperial beach. Esto despues del corte.

April 13, 2006 5:00PM PT
KNSD-NBC SAN DIEGO, CA
Some hispanic teenagers say the Spanish-language billboards are irresponsible and causing a big increase in teen drinking. Marianne cushy has both sides this debate on teens, billboards and beer. The billboards are easy t spot on san diego’s busst streets. But these ads are causing a backlash, drawing criticism from antialcohol forces and some hispanic teens, who say billboards like these encourage teen drinkg. You can only tell, like, to a certain point that it’s bad, and then they just make their choice of drinking or not. Sandra villada sees these ads when she drives to classes at city college. … Now with help from the youth council, she’s making ads of her own. Posters that point out how nine teenagers die daily from alcohol abuse, and how every 30 minutes someone dies in a alcohol-related accident. Kids are gonna listen to kids. And the more kids telling the message, the more both grown-UPS and youth are going to listen. Listen, they hope, to the facts about under-aged drinking, pecially among hispanic teens. One study shows an alarming number of hispanic youth already drink, and have engaged in binge drinking. 27% of hispanic teens saying they’ve gone on a drinking binge, that’s compared to 24% of white teens and 12% of blacks. Experts say the problem is growing among hispanic girls. Sc marketing professor George belch says billboards could in fact eouge teen drinking. The problem you have when you do billboards, you can’t decide who sees them and who doesn’t. But the alcohol industr insists there’s no link between beer ads and under-aged drinking of thendustry says ctics should focus on restricting access to alcohol, not currents soring the ads. Marketing experts also say n industry can afford to ignore the huge hispanic population. The hispanic market is being targeted by food companies, phone companies, compute companies, and of course beer companies. And now by one group of hispanic teens who have a sobering message for their friends. If you- You can only tell them so much about it, and then they jus make their own decisions. Anheuser-sch, which of course makes budweiser, says it’ll spend more than $60 million this year promoting I product in the hispanic marketing. And brewer Miller company has a $100 million deal with a major TV network.

February 14, 2006 11:00AM PT
KGTV-ABC SAN DIEGO, CA
Some university city high school students are trying to stop the sale of alcohol- related t-shirts in two local stores. Nine teenagers die everyday from alcohol- related incidents. … So when San Diego youth council members t-c Robbins and Sierra papp saw teenagers shopping for t- shirts with messages such as “peace, love and cocktails, they decided to take action. The girls wrote to robinson’s may and papaya clothing, asking the stores to remove the shirts. We spoke to a papaya representative who said she knew nothing about the t- shirts or the letter but emphasized that the company always has good intentions. Robinson’s may has yet to more children to stay in the backseat when you’re driving. The automotive coalition for traffic safety, ‘tweens’ aged eight to 12 are not wearing their seatbelts and sitting in the back seat. According to statistics from 2004, more than 400- tweens died in car wrecks because they were not properly restrained in the backseat. The government recommends that all children ride in the backseat until they’re 13 years old.

January 18, 2006
Sweet ‘Alco-pops’ Leave Sour Taste With Lawmakers
Move To Re-Classify Wine Cooler-Type Drinks
By John Lobertini    CBS5.com (CA)
It’s associated with the maker of a popular vodka, but this drink presents its contents as a malt beverage: beer basically.
”What they do is they add flavorings. Rum flavorings and distilled alcohol. They add a lot of sugar,” said Jim Mosher, a legal expert on alcohol with the PIRE Center for the Study of Law and Enforcement.
Critics argue the sugar makes these “wine cooler” type drinks taste like soda pop. But the bubble gum colors and sweet fruity flavors have led one-out-of-every-three teenage girls to at least try these so-called “alco-pops.”
While under the influence one study suggests teenage girls are 25-percent more likely to drive and 16-percent more likely to have sex.
Democratic State Senator Carol Migden from San Francisco wants the drinks reclassified. ”The misleading advertisement of drinks that look like soda pop but are really laced with alcohol frankly is the most deceptive and dangerous of all,” said Migden.
And the availability only complicates the problem. You can buy alcopops at 15,000 retail outlets in California, most of them convenience stores.
A lawsuit has been filed asking that the state be forced to regulate “alcopop” as alcohol making it harder to buy.
Last May, state Attorney General Bill Lockyer wrote a letter to the Alcoholic Beverage Control making the same request.
But the ABC argues California has no law regulating these drinks. ”We used the federal guidelines and historically the state has,” said Dept. of Alcoholic Beverage Control spokesman Dennis Clear. “This state has never taken the position, which they could, is: ‘We’re going to regulate it ourselves.’”
In the meantime, teens are being bombarded by hundreds of millions of dollars in advertising. 17-year old Sierra Papp says she and her friends see it in Cosmo, Rolling Stone, Sports Illustrated and other publications. ”These are the first drinks that come to their mind because they might not taste like there’s a lot of alcohol because they’re so sweet,” said Papp. “But there’s a lot of alcohol.”
Representatives for the alcohol industry had no comment. But the state courts and the legislature are expected to continue the debate in the months ahead.

June 22, 2005
BEER MUGS, MARTINI GLASSES, ALCOHOL LOGO CLOTHING…….
WELCOME TO HIGH SCHOOL?
Local retailers make money selling alcohol promotional items to youth.
From prom mementos to beach sandals, alcohol promotion to underage youth has gained momentum as retailers find loopholes in marketing restrictions for teens. (News Advisory)

October 25, 2004
“Pumpkins with a Purpose” Hands Off Halloween: Scary Alcohol Deaths Spur Action From Law Enforcement, Youth and San Diego City Council (News Advisory)